You are probably well aware on the importance of a coffee shop value proposition. But what exactly is a value proposition. In the video below, we will break it down into simple components that you can achieve.
Learn more about this statement on why value proposition = why people buy from you.
This is the first variable that you should start with in designing a business model canvas for your coffee shop business. And if you have not started on your BMC, you can download a free coffee shop business model canvas sample here.
Getting insights into your business environment is the essential to firm up your value proposition, especially for the detailing of your audience persona.
Other than qualitative data, you will want to collate data such as the consumption trend, the competitor traffic and of course their advertising spend.
Check out the event below or explore the free tool for more information.
Learn about the traffic and strategy of the key food delivery platforms in Singapore (updated weekly):
Singapore Online Food Delivery Market Share (access report here)
Free access to generate and download food and beverage data analytics on:
Access this platform (Free) | this is the platform that we use to generate all the reports
Or, drop us a message to have a chat on marketing for your restaurants or cafes.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).