Why is coffee roasted?

During the process of roasting coffee beans, the heat brings out the rich and aromatic flavor that we all love.

Coffee beans are green and possess a grassy smell.  Chemical changes occur as a result of the beans being brought to a high temperature when they’re roasted.

This also causes them to turn into a deep brown color with an aromatic earthy smell, ready to be ground and brewed into your favorite blends.


Coffee Articles that will interest you

This supplier was the first to offer coffee services for small offices

This coffee preference survey shows you the most popular coffee machine in the office sector. 

If you are keen to know coffee solution other than Nescafe tea coffee vending machine for office.

A list of Frequently Asked Questions about Office Coffee Suppliers

The 4 most common and also popular Office Coffee Machines

By: Douglas

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About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).