Four Questions and a cup of coffee

1. What is the difference between a latte and flat white?
Usually served in a standard size 220ml glass for a latte with similar milk textured, and a little more foam added to a latte.

A flat white is served in a cup, ranging between 170ml to 240ml. Depending on the cup size, flat white can appear either a little weaker or stronger than the latte, with a  little less foam served.

2. What is an espresso?
Espresso means a single shot of coffee and is brewed using an espresso machine that uses pressure to brew. This pressure forces the hot water through the coffee grounds in which you get a full-body, crisp brightness and a subtle sweetness with some bitterness in the coffee.

Beans of high quality with a medium roast profile work well for espresso. 

A perfect espresso is between 25-30ml and takes between 25-30 seconds to extract, with a thick crema on top. Any lesser duration will be ‘under extracted’ and leaves a sour taste. If it takes too long to pour then it is ‘over extracted’ and burnt, leaving you with a bitter taste.

3. What temperature should espresso coffee be served at?
The brewing temperature for espresso coffee should be 90-95 degrees celsius brewing water. For a medium roast, suggest 93 degrees celsius which is in the middle of the ideal temp range.

60 degrees is the ideal Milk heating temperature for most baristas. Some of the above dairy alternatives don't work well when heated at higher temperatures and lower temperatures tend to preserve the milk's natural sweetness.

4. Does it matter what milk I use?
The best milk for coffee is undoubtedly full-fat cow milk! However, the popularity of the plant-based diet is having an impact on how people drink their coffee and cafes are doing their best in keeping up with the trends and consumer demands.

Coffee Articles that will interest you

This supplier was the first to offer coffee services for small offices

This coffee preference survey shows you the most popular coffee machine in the office sector. 

If you are keen to know coffee solution other than Nescafe tea coffee vending machine for office.

A list of Frequently Asked Questions about Office Coffee Suppliers

The 4 most common and also popular Office Coffee Machines

By: Douglas

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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