How to sell food online in Singapore successfully with these 7 pointers.

We are using Singapore as the location to discuss how to sell food online because of the high food hygiene standard and the established market places and e-commerce practices. We are presenting the 7 pointers together with the marketing mix and they are: 


Product: 

  • It is critical to know Food law by the local government (in this case -Singapore) 
  • The food products that you will want to sell, it is ready to eat or it is cook served? 

Place: 

  • Your supply chain - are you using third party delivery or leveraging on current online marketplace delivery? 
  • Will you be using a commercial kitchen or it is a home kitchen? 

Price: 

  • If you are planning to sell on online marketplaces, the commission and fulfilment charges will change your selling price.  

Promotion: 

We will cover these pointers in the upcoming weeks, the first sharing session is on 

Learning how to sell. And this is the most important, we will be sharing about the typical customer journey map online, how to ascertain your desired target audience, the micro-moments and how social media can aid in your revenue. Click “get reminder” to join us for the upcoming session. 



If you like to look for content similar to "how to sell food online in Singapore", check out our homepage or drop us a message for a chat on marketing for your F&B or coffee business. 


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About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).


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