How to sell food online in Singapore successfully with these 7 pointers.

We are using Singapore as the location to discuss how to sell food online because of the high food hygiene standard and the established market places and e-commerce practices. We are presenting the 7 pointers together with the marketing mix and they are: 


  • It is critical to know Food law by the local government (in this case -Singapore) 
  • The food products that you will want to sell, it is ready to eat or it is cook served? 


  • Your supply chain - are you using third party delivery or leveraging on current online marketplace delivery? 
  • Will you be using a commercial kitchen or it is a home kitchen? 


  • If you are planning to sell on online marketplaces, the commission and fulfilment charges will change your selling price.  


We will cover these pointers in the upcoming weeks, the first sharing session is on 

Learning how to sell. And this is the most important, we will be sharing about the typical customer journey map online, how to ascertain your desired target audience, the micro-moments and how social media can aid in your revenue. Click “get reminder” to join us for the upcoming session. 

If you like to look for content similar to "how to sell food online in Singapore", check out our homepage or drop us a message for a chat on marketing for your F&B or coffee business. 

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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