Pronounced Roy-boos, which literally translates as "red bush" in Afrikaans. It"s a shrub plant that grows in the Cederberg region of the Western Cape. Grown at higher altitudes and harvested seasonally, the plant's needle-like leaves are harvested, graded, and fermented after they have been harvested.
The caffeine content of rooibos tea is zero percent, so you to drink it at any time of day without worrying about a sleepless night. A concentrated version of the base drink is required for these specialty drinks, just as it is for coffee. When making these delicious Rooibos drinks, you must start with a strong espresso-like tea mixture as the base drink in order for them to not taste watered down or lacking in flavor.
That red espresso does not taste anything like espresso. In reality, it just tastes like a very strong aromatic tea with a strong aroma. However, the concept of concentrating a tea in order to replicate the strength of espresso adds a new dimension to the drink, making it a completely different drinking experience. Although it looks and pulls like coffee, pressurized rooibos actually pulls like tea and forms a lovely, rich crema that can be stretched with steamed milk.
Because of its beneficial properties and delectable flavor, rooibos has recently gained popularity, especially popular in Tokyo, the drink can be found on the menus of nearly every trendy café in the Japanese capital.
Due to the fact that it is a legitimately good product that meets a genuine need—that of drinking something without caffeine that gives you the sensation of drinking coffee but with a better taste and quality than decaf—having red espresso on a café menu as a decaf alternative has the potential to become a major phenomenon.
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Other Questions about Coffee
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Questions not about coffee (but important to coffee)
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).