Different Types of Coffee Roast

There is very little industry standardization to roasting and its name which causes confusion when you’re buying.

Roasts are categorized into four color categories: light, medium, medium-dark and dark. 

Light roasts - light brown in color:

Generally preferred for milder coffee varieties. Because of the shorter roasting duration, the oils cannot break through to the surface, so there will be no oil on the surface of these beans

Light City
Half City

Medium roasts - medium brown in color

Known as the American roast as it is generally preferred in the United States. Has a stronger flavor and a non-oily surface. 


Medium-dark roasts - rich, dark color:

Has some oil on the surface and has a slight bittersweet aftertaste.

Full City

Dark roasts:

The beans are shiny black with an oily surface and bitter and lower acidity will be found in the coffee beverage.  

New Orleans

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By: Douglas

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OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

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