Different Types of Coffee Roast
There is very little industry standardization to roasting and its name which causes confusion when you’re buying.
Roasts are categorized into four color categories: light, medium, medium-dark and dark.
Light roasts - light brown in color:
Generally preferred for milder coffee varieties. Because of the shorter roasting duration, the oils cannot break through to the surface, so there will be no oil on the surface of these beans
Light City
Half City
Cinnamon
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Medium roasts - medium brown in color
Known as the American roast as it is generally preferred in the United States. Has a stronger flavor and a non-oily surface.
City
American
Breakfast
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Medium-dark roasts - rich, dark color:
Has some oil on the surface and has a slight bittersweet aftertaste.
Full City
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Dark roasts:
The beans are shiny black with an oily surface and bitter and lower acidity will be found in the coffee beverage.
High
Continental
New Orleans
European
Espresso
Viennese
Italian
French
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By: Douglas
About US | OCM Profile
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
