There is very little industry standardization to roasting and its name which causes confusion when you’re buying.
Roasts are categorized into four color categories: light, medium, medium-dark and dark.
Light roasts - light brown in color:
Generally preferred for milder coffee varieties. Because of the shorter roasting duration, the oils cannot break through to the surface, so there will be no oil on the surface of these beans
Medium roasts - medium brown in color
Known as the American roast as it is generally preferred in the United States. Has a stronger flavor and a non-oily surface.
Medium-dark roasts - rich, dark color:
Has some oil on the surface and has a slight bittersweet aftertaste.
The beans are shiny black with an oily surface and bitter and lower acidity will be found in the coffee beverage.
Some of the better bean to cup coffee machine for office use.
Find out about the most popular coffee machine in this coffee drinkers survey.
Coffee bean machine rental by the world's largest coffee roaster.
4 most popular office coffee machines that you will find in the pantry.
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).