Coffee Bean Journey - From Harvest
to Cups

Harvested coffee cherries are washed and carefully separated the perfect ripe fruit from the unripe, overripe, or damaged ones.

The processing method determines the coffee flavor and aroma in the final cup, depending on the processes:

a) Sun-dry. . . originated from Ethiopia, the fruit remains on the beans and dries undisturbed and it's dependent on climatic conditions to ensure the drying of the fruit and seed in time often result of unripe fruit drying and turning brown alongside ripe fruits resulting in inconsistent flavor. But it is the most eco-friendly.

b) Honey. . . process that changes the metabolic significantly altering the chemical composition of the raw beans.

c) Washed. . .washed coffees highlight the true character of a single origin bean like no other process. Depending on the country of origin, environmental factors such as soil, weather, ripeness, fermentation, washing, and drying conditions. Many specialty coffees are washed.

Other Interesting Coffee Articles

How can coffee machine rental cost be so low or even free? 

Many users vote these as the best office coffee machine.

This coffee survey show us what is the most popular coffee machine in the office. 

They are the first and many users also vote them as the best office coffee service provider. 

The 4 most popular Office Coffee Machines for your Pantry

By: Douglas

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About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

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