Knowing diner's reasons for choosing a restaurant better your revenue!

restaurant research

In this article, we have included a research paper on the diner's reasons for choosing a restaurant, and with this insight and a good grasp of your immediate operation environment, a restaurant or cafe should be able to uplift its revenue. 

As our founder Ebenezer Heng shared numerous times, there is only one variable to focus on in any F&B business - your customer. 

And in this research paper, you will:

  • Gain Insights into the preferences of the target audience. 

By gaining insights into the preferences of their target audience, owners can enhance the overall dining experience and attract more customers in the competitive restaurant industry. 

  • Their dining experience preference. 

Understanding the significance of the dining experience allows owners to create an ambience and menu that aligns with customer expectations, resulting in a memorable and enjoyable visit. 

  • Importance of customer service 

Moreover, recognizing the importance of excellent service and customer service empowers owners to prioritize staff training and ensure their team consistently delivers exceptional hospitality. 

  • Importance of online review

Staying informed about online reviews is crucial for owners to actively manage their restaurant's reputation, respond to feedback, and promptly address concerns. 

  •  Insights on location (proximity advantage) 

Additionally, understanding the significance of the restaurant's location and the preferences for different types of establishments allows owners to position their restaurant to attract the desired clientele strategically.

By actively considering these factors and adapting their approach, restaurant owners can effectively meet diner expectations, foster a loyal customer base, and thrive in the dynamic restaurant industry.

How Diners Choose Restauran... by bharatheeeyudu

If you enjoyed this article, and will like to know more on how we can assist you in your F&B consultation, click on the link to learn more about our services or drop us a message below. 

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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