What is Augmented Reality?
Augmented Reality (AR) is the perception of digital information—usually visual perception—synchronised with objects and places in the physical world around the user.
Learn more about ePrism Augmented Reality Apps.
What happens when I work with something that’s been augmented?
During an “AR experience” you see a small block of text, a picture, or diagram (and/or hear the sounds) that appear in your field of view at the same time as you also see your surroundings. When you move, the digital information moves with respect to your point of view and stays with the object or place that is being enhanced, as if the digital information were “attached” to the physical world by invisible threads.
How is AR being used in the business and consumer environments?
AR is frequently used on smartphones or tablets for consumer entertainment and brand engagement (advertising and marketing) campaigns; however, there are many ways that the same technology components can be used on a daily basis to benefit professional users and businesses.
AR, as a field, is expected to experience a compound annual growth rate of over 30% through 2018 (learn more about data analytics and research), and the possibilities for AR in industry and in consumer use are endless.
Why is AR valuable?
Augmented Reality extends the lifetime value of your “consumers”**. Here is the scenario:
You executed a offline media (newspaper, flyer etc) and you would also have jump on the digital bandwagon and produce a digital content such as a video.
You offline will have X number of views and your online will have y number of views. Each having no impact on each other.
With ePrism AR activation, you can now showcase your content on all your offline media and bring them to a destination, e.g. your social media page.
And if they like your page, you will be able to market to your “consumer”* again without any additional cost.
**Consumers in this context is define as anyone that is consuming your content