It's no surprise that Vietnam is the second-largest producer of coffee in the world. Coffee was brought to Vietnam by the French in the 19th century, and following the Vietnam War, the government initiated a large coffee manufacturing program.
Vietnam now produces more than 1.73 million tons of coffee each year, thanks to a boom in coffee production in the 1990s.
High in caffeine, Vietnamese coffee is known for its robust flavor and a potent kick. This is primarily due to the use of Robusta beans and a dark roast. For the same reason, Vietnamese coffee is stronger when made with a Phin, the traditional Vietnamese brewing method.
The robusta coffee plant, which can flourish at lower altitudes, accounts for the majority of Vietnam's production. As a general rule, arabica coffee has a gentler and lighter flavor than its robusta sibling.
When it comes to Vietnamese espresso-like coffee, you'll find it in small metal cups that lay on top of larger ones and brew very slowly, but the end result is a strong cup of coffee.
Coffee brewing and drinking are both popular pleasures in Vietnamese cities like Hanoi and Ho Chi Minh City, where iced coffee is widely available. It's a time-consuming process that works.
To make this pour-over Vietnamese coffee more American, Copper Cow Coffee adds California sweetened condensed milk to the mix.
It doesn't matter if you're drinking Vietnamese coffee hot or cold; condensed milk is always included. Vietnamese coffee is well-known for its powerful, dark-roasted flavor in addition to its excessively sweetened condensed milk.
No artificial flavors or preservatives are used in any of Copper Cow Coffee's California sweetened condensed milk packages.
Every day of the week, people in Vietnam enjoy a cup of coffee, whether it's in a cafe or on the street. Cafes, whether they are sit-down outdoor coffee shops, indoor coffee shops, or street-side coffee stalls, are among the places where people of all ages congregate.
Other Questions about Coffee
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN