Why Are Flat White Coffee Small?

In cappuccinos, the most noticeable difference is the overall size, but it is also becoming more common to have the foam thickness reduced... The coffee flavor in the liquid beverage beneath the foam can be quite strong. 

Because the flat white has a much smaller proportion of espresso to milk, the flavor of the espresso is much more prominent in the overall coffee experience.

When two shots are used, it has the potential to be more caffeinated than a regular coffee, depending on how strong it is brewed. In a flat white, the flavor and intensity of espresso are combined with the rich mouthfeel of a dairy-based beverage to produce a deliciously satisfying beverage.

While the exact cup size and coffee-to-milk ratio may vary, a flat white is generally smaller than a latte and contains more espresso.

If you enjoy the nuanced flavors of specialty coffee but prefer something that is not dairy-based, a flat white may be a better choice than a latte in some cases. Because it contains less milk than a cappuccino, a flat white will allow you to get a better sense of the sensory profile of the beans. 

A flat white is a stronger coffee-flavored beverage than a regular coffee. Due to the use of two shots, a flat white combines the intense flavor of espresso with the rich mouthfeel of a dairy-based beverage it has the potential to be stronger than a latte.

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About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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