Always buy freshly roasted coffee beans.
Since they used to be heated over an open flame, roasting coffee beans dates back to when people recognized that coffee cherries could be used to make a strong, flavorful cup of coffee! The process of roasting coffee beans changed dramatically in the early days of the industry.
The flavor of a cup of coffee can be greatly influenced by the amount of time spent roasting the coffee beans. After roasting, the beans take on a sweet, fruity, acidic, and robust flavor. Beans that have rested for at least two or three days before grinding are the most delicious.
Blends of Arabica beans should be sought out rather than those including Robusta beans when you're looking to buy coffee. When it comes to natural sweetness, Robusta beans tend to be less sweet than Arabica beans, which is twice as sweet.
Arabica is more expensive than Robusta since it takes longer to grow and produces less.
There is less oxygen and a lower temperature at higher altitudes, therefore farmers might expect fewer yields from Arabica beans. This bean is heavier than other bean varieties of the same weight. Its flavors, on the other hand, are more intense than those of other beans of comparable weight.
When consumed in moderation, coffee beans are safe to consume. They're high in antioxidants and caffeine, which may help you feel more alert and lower your risk of developing certain diseases. However, there are some disadvantages to taking too many.
How To Drink Roasted Coffee Beans
Other Questions about Coffee
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN