If you purchase whole coffee beans, you'll avoid having to waste time grinding your beans when a grinder is not available. Brew them whole.
Most grinders chop the beans inconsistently, resulting in unevenly-sized fragments, which means all of the fragments will brew at various rates. A number of coffees will be of insufficient extraction, while others will be of excessive extraction (strong and bitter). If you decide to use ground coffee, you are making two compromises: you're using inferior-tasting coffee, and you're having to grind it more thoroughly to release the flavor.
Not only does moisture reduce the taste of coffee, but it also impacts its flavor. It may sound odd but try it. You'll soon believe it! While grinding my beans, the surface area I expose to moisture in the air increases. I want my coffee to have as much flavor as possible, so the concept of maximizing my coffee's moisture-barrier properties is an appealing one to me.
Wet the grounds, wait 30 seconds and then brew as usual. Add a little water to the rest of your glass. provide for a 4-minute coffee resting period When pouring into your cup, pour slowly and stop before the grounds get in.
Other Questions about Coffee
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).