Typically there are 2 types of coffee beans, Arabica and Robusta. Arabica being the more well known of the two.
Which is most popular, mainly used for black coffee in all the 3rd wave cafes and coffee shops. The beans have lesser caffeine, sweeter, with more complex flavor, that you can drink straight.
In the commodities market, Arabica is more expensive than Robusta, mainly due to its lower supply.
Robusta is cheaper and stronger, with a bitter flavor, normally used for coffee drinks (In South East Asia, it is known as Kopi**) and in instant coffee mixes.
You would have seen this term "blend" on coffee beans packaging, this means that the Arabica beans is mixed with Robusta beans. This is to reduce the overall costing of the coffee beans pricing to you.
**In South East Asia, especially Malaysia and Singapore, Robusta coffee beans are usually roasted with butter and sugar. And locals have grown accustomed to the taste over the years and many prefers this to Arabica, stating that the latter do not have much of a coffee taste.
And instead of coffee machines, they used coffee sock to brew their coffee.
Questions about coffee? Have it answered by the professionals. Examples of some questions:
What are the considerations for an office coffee station?
What are the essential V60 Coffee Brewing tools?
Non coffee (but important to coffee) question: What is whole milk?
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).