Typically there are 2 types of coffee beans, Arabica and Robusta. Arabica being the more well known of the two.
Which is most popular, mainly used for black coffee in all the 3rd wave cafes and coffee shops. The beans have lesser caffeine, sweeter, with more complex flavor, that you can drink straight.
In the commodities market, Arabica is more expensive than Robusta, mainly due to its lower supply.
Robusta is cheaper and stronger, with a bitter flavor, normally used for coffee drinks (In South East Asia, it is known as Kopi**) and in instant coffee mixes.
You would have seen this term "blend" on coffee beans packaging, this means that the Arabica beans is mixed with Robusta beans. This is to reduce the overall costing of the coffee beans pricing to you.
**In South East Asia, especially Malaysia and Singapore, Robusta coffee beans are usually roasted with butter and sugar. And locals have grown accustomed to the taste over the years and many prefers this to Arabica, stating that the latter do not have much of a coffee taste.
And instead of coffee machines, they used coffee sock to brew their coffee.
Questions about coffee? Have it answered by the professionals. Examples of some questions:
What are the considerations for an office coffee station?
What are the essential V60 Coffee Brewing tools?
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).