The term "point of sale" can also apply to the interactions between customers and products that take place near the point of sale, which is the location where the product is actually sold.
Retailers can utilize POS displays to promote special offers.
The positioning of POS displays at the checkout counter almost guarantees that customers will see your products. Because of this, they are great for things that were not on a buyer's shopping list, but were discovered and spurred an impulse purchase.
Getting the attention of people who are already in the store and who are prepared to purchase your products is the goal of this strategy. If retailers prepare ahead, they can utilize this strategy to alter a customer's purchasing decision at the last minute.
Your marketing efforts should not end when a customer walks into your store. In fact, your POS displays are a last-minute marketing opportunity to boost sales. By taking advantage of all of these opportunities, you can optimize your entire retail space and increase sales while also providing shoppers with additional value, information, and deals they might not have known about otherwise. This contributes to brand loyalty while also increasing your bottom line.
F&B Consulting services
OCM F&B Consulting services are provided by industry experts (industry practitioners, lecturers, researchers, business owners) that not only have decades of operational experience, they are qualified enough to be holding master classes (E.g. Food Hotel Asia), international F&B consulting experience and ability to run nationwide campaign.
How to Grow My Online Food Delivery Sales? | Singapore | Webinar
Free registration here: Upcoming Webinar about F&B
In this webinar, you will gain insights into:
In our previous market outlook, we have chosen brands and subjects for in-depth study on their advertising patterns. For this session, we will invite you (participants) to submit brands that you want us to dissect, analyse and present for this sharing session (1)
Learning from our previous session (participants’ company might be different from the case study, and to better value add to them, we are inviting them for a FREE customised session** with our speakers for an in-depth session with a customised report on their competitors and environment.
Who is this webinar meant for:
Owners, operators, marketing for:
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).