A flat white coffee is an espresso-based coffee beverage that is served with steamed milk and microfoam on the side. This microfoam is composed of steamed milk that has been gently infused with air during the manufacturing process. As a result, the milk is silky and textured, with tiny air bubbles throughout.
A flat white is a more concentrated beverage that will have a stronger coffee flavor than a regular coffee drink. Because of the use of two shots, it has the potential to be more caffeinated than a latte in terms of strength. A flat white combines the flavor and intensity of espresso with the rich mouthfeel of a dairy-based beverage to create a deliciously satisfying beverage.
A Latte is made with steamed milk and topped with a thin layer of foamed milk (approximately 5mm) to give it a creamy texture. The Flat White, on the other hand, is topped with a very thin layer of steamed milk that is 'flat' (hence the name), and nothing else is added.
Make approximately 35ml of espresso in your coffee machine and pour it into the bottom of your cup to fill it halfway. Using the steamer attachment, steam the milk until it has approximately 1-2cm of foam on the surface. Hold the jug so that the spout is approximately 3-4cm above the cup and slowly pour the milk into the cup, stirring constantly.
In fact, a cappuccino has a 1:1 ratio of coffee to steamed milk, whereas a flat white has a 1:3 ratio of coffee to steamed milk... This means that the cappuccino is noticeably stronger as a result.
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OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).