Mistakes to avoid when brewing
your coffee . . .

Avoiding these mistakes will give you a good cup of coffee with each brew.

1. Keep your coffee beans fresh . . .
Fresh beans will give you freshness and a richer cup of coffee when brewing. So, buying freshly roasted coffee and storing them properly is of utmost importance.

Grind your coffee just before brewing will be the best.

2. Use oxygen-bleached filters . . .
Since they have fewer off-flavors, oxygen-bleached filters from brands such as Hario, Cafec, or Melitta, is recommended.

3. Two effective brewing methods - Espresso & Pour over
Espresso, using hot water forced through the finely-ground coffee brings out the roasty, full-bodied well rounded strong flavor.

The pour over method involves pouring hot water through coffee grounds in a filter. As it’s an infusion method, it is efficient at extracting coffee solubles which accentuates intricate flavors. 

Interesting coffee resources

V60 Coffee Brewing method 

Coffee Sock Brewing method 

Learn about these at the free coffee classes (online)

By: Douglas

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About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

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