Is Coffee and Coffea the same?

Coffea is a related (genus) plant from which coffee beans originate from.

The plants produce either green or yellow fruits known as cherries. When ripened they are either red or purple cherries.

Most of these cherries contain two seeds and these are the coffee beans, but not as we know them – they still have to be roasted.

By: Douglas


How to: make coffee without machine?

How to brew V60 Coffee

What is a coffee sock

These are two methods shown in our Coffee making workshop in Singapore


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About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 


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