Is it true that a finer grind of coffee makes it more potent?
Once the coffee beans have been roasted, they are transformed into liquid form via the boiling process.
The surface area of the coffee determines how long it takes to brew. The size of the grind determines how long it will take to get the coffee out of the machine. As the water runs through it, it will have more surface area to go through. It can have a stronger taste, but this is mostly determined by how long it takes to extract and not the grind itself.
As an example, the coarse grind in a French press means that brewing time will need to be increased. Another advantage is that your coffee will taste better.
You need to choose the right grind for the way you're going to brew your coffee. A strong, bitter-tasting cup of coffee can be made if fine ground coffee is brewed for too long. Similarly, if a coarse ground coffee is brewed too quickly, it won't have enough time to get all of the flavors out of it.
There are many ways to play around with how much coffee you put in. It can make your coffee taste better if you use a very fine grind.
To make your coffee less strong, play around with how much coffee you use. Some people think a little goes a long way when it comes to fine ground coffee. The taste might be the same, but it might be better with less coffee and more water.
Other Questions about Coffee
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).