Coffee beans change color while roasting, from green to tan to brown. The longer the beans are roasted, the darker the brown color becomes. Roasted coffee beans never turn black, even if they are extremely dark brown. Although brewed coffee may appear black, beans never get completely black.
Coffee changes color from yellow or red to green and eventually brown as it progresses from crop to cup. The color of coffee indicates its stage of development, with brown coffee being suitable for eating. (While brewed coffee may appear black, beans never become completely black.)
Coffee that has been brewed can range in color from brown to virtually black, depending on the roast degree and the method used to prepare the coffee. If you were to hold a drop of any brewed coffee up to a light, you would most likely discover that it was truly brown. However, in a coffee pot or mug, the coffee may appear black. We can continue debating whether it is technically brown or actually black indefinitely without reaching a conclusion. It's preferable to simply drink it and request a refill.
Roasted coffee beans never turn black, even if they are extremely dark brown. If roasted beans turn black, they have been scorched and are therefore unsuitable for brewing. At this stage, they're essentially charcoal. Even the darkest roasts, such as those used in Italy, France, and Spain, do not convert the beans to black carbon.
Coffee that has been brewed can range in color from brown to virtually black, depending on the roast degree and the method used to prepare the coffee. If you were to hold a drop of any brewed coffee up to a light, you would most likely discover that it was truly brown. However, in a coffee pot or mug, the coffee may appear black.
Other Questions about Coffee
Questions not about coffee (but important to coffee)
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).