Roasting coffee is about making it brewable. A perfect roast is a mix of tastes from the green coffee and those developed during roasting.
Those who prefer freshness and flavor over all may find it worthwhile to roast their own coffee beans. Coffee is best enjoyed a week after roasting, thus roasting at home ensures you always receive the best coffee.
Roasting times will vary depending on the method used and the size of the batch, but you can expect the procedure to take roughly 10 minutes for smaller batches and approximately 16 minutes for larger batches on average.
Home coffee roasting machines are almost entirely electric, with many of its components similar with toaster ovens. There's a heating element, a fan, something to keep the coffee moving, and a control system to keep everything running. Different machines provide varying degrees of control over each variable, but none can compete with the precision and consistency of a commercial roasting process.
Roasting coffee produces the best coffee scent, which you can only experience if you are present when it is roasting. Regrettably, the majority of coffee's smells are lost during the roasting process.
Thus, home roasting is practical and aromatic. Coffee is such a complex taste experience that even little adjustments to the roasting process result in noticeable flavor changes. As you acquire experience, these relationships become more apparent, and it's always enjoyable, isn't it?
Learn Latte Art - for more related resources.
Other Questions about Coffee :
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).