They use very finely ground coffee to make Starbucks lattes. Lattes are made with espresso roast coffee. When you order a shot of espresso, you'll get a shot of freshly ground coffee.
When it comes to roasting, the goal is to get the coffee beans as dark as possible without burning them. Molasses and caramelized sugar can be detected in the air.
It's important to use high-quality coffee grinding machines. The coffee is ground to a great degree of uniformity. When brewing your own coffee at home, grind your beans just before brewing. Coffee beans that have been ground too long in advance should be avoided.
When there aren't enough coffee grounds, the brew becomes bitter and over-extracted. The coffee is under-extracted and lacks the full flavor of the blended coffee when there are too many grounds.
Inadequate proportions in the coffee-making process are the most prevalent error, but they are also the easiest to correct. Different grinds are needed depending on the brewing method. Coffee beans that have been ground too long in advance should be avoided.
Coffee that is over-extracted or bitter is caused by a lack of coffee grounds. Under-extracted coffee from a blend that has too many grinds is a problem. The most common coffee-making mistake is a lack of proportion, which is also the simplest to fix. Depending on the type of brewing procedure, different grinds are needed.
Starbucks stores use high-quality coffee grinders that grind the coffee very well and keep it the same size all the time. Every time you make an espresso shot, the coffee is ground to the right size for that shot.
If you don't grind your coffee right before you brew it or if you use a cheap grinder, your coffee might not be as good at home.
Coffee's flavor is greatly influenced by the type of water used in its preparation. Always use filtered water that has been thoroughly cleaned.
Other Questions about Coffee
Questions not about coffee (but important to coffee)
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN