Flat white coffee is particularly popular in Australia. Flat white is a phrase that originated in Australia. It is similar to the expressions "short black" (single shot of espresso) and "long black" (double shot of espresso with hot water). The most common coffee choices in Australia are latte and flat white.
It is an Australian coffee concoction that consists of a single shot of espresso, followed by a steaming pour of milk and a thin coating of froth on top. This espresso beverage is served in a cup and is also referred to as a 'espresso' with milk.
A distinctly Australian coffee, somewhat stronger than a latte, served with steamed milk, a tradition in the country. It is an espresso-based coffee beverage that is served with steamed milk and microfoam on the side, along with other ingredients.
This microfoam is composed of steamed milk that has been lightly infused with air throughout the process. As a result, the milk is velvety and textured, with small air bubbles throughout.
While lattes and mochas are both common in Australia, a flat white known as a white coffee in Australia is typically served in a ceramic mug of 200 ml as a latte glass. Some will pour the latte with an additional layer of foam while others will serve a flat white with extra froth.
For the most part, Australian coffee roasts are lighter, smoother, and sweeter in taste than American ones. This love for high-quality espresso has increased during the past five years.
Learn Latte Art - for more related resources.
Other Questions about Coffee :
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).