The word espresso means "instant" or "express", which refers to a unique brewing method that forces hot water through a bed of very finely ground coffee.
Espresso is thick, flavorful, and highly concentrated with the top layer known as the "crema" which is of smooth tight bubbles that is the aromatic and creamy signature of good espresso.
Can be adjusted, depending on individual taste preference. Commonly one to two tablespoons of ground coffee for every six ounces of water.
Generally, to have a simplicity of a beautiful espresso shot, the cup size is between 2-3 fluid ounces.
A shot of espresso is one (fluid) ounce, while a double shot is two (fluid) ounces. 30 mL is one fluid ounce (by weight being 28 g). This is the water volume that gets passed through the espresso.
The proper Dose for 1 shot should be between 7-9 grams, and 14-18 grams for a double shot, depending on the type of machine and how strong you prefer your coffee.
Arabica coffee beans are used, but some professional baristas add 10-15% of high-quality robusta beans to enhance the crema.
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Find out the most popular coffee machine in office, through this coffee consumption survey questionnaire
Coffee machine suppliers listing to source for your coffee equipments.
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN