The word espresso means "instant" or "express", which refers to a unique brewing method that forces hot water through a bed of very finely ground coffee.
Espresso is thick, flavorful, and highly concentrated with the top layer known as the "crema" which is of smooth tight bubbles that is the aromatic and creamy signature of good espresso.
Can be adjusted, depending on individual taste preference. Commonly one to two tablespoons of ground coffee for every six ounces of water.
Generally, to have a simplicity of a beautiful espresso shot, the cup size is between 2-3 fluid ounces.
A shot of espresso is one (fluid) ounce, while a double shot is two (fluid) ounces. 30 mL is one fluid ounce (by weight being 28 g). This is the water volume that gets passed through the espresso.
The proper Dose for 1 shot should be between 7-9 grams, and 14-18 grams for a double shot, depending on the type of machine and how strong you prefer your coffee.
Arabica coffee beans are used, but some professional baristas add 10-15% of high-quality robusta beans to enhance the crema.
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OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).