Coffee is a popular beverage around the world. 64 percent of adults in the United States drink coffee every day, according to recent data. Approximately 400 million cups of coffee are consumed each day in the United States alone.
Still, a significant number of people do not drink coffee for various reasons, including those who have never tried it, those who enjoy it but have since stopped, and those who simply do not like it.
In order to develop a taste for coffee, it is crucial to begin with a high-quality bean. It doesn't matter how good your coffee maker is if the coffee itself isn't good.
Learning to like coffee varies depending on which camp(s) you belong to!
The majority of people who dislike coffee say it's because of the taste. Coffee, in particular, is far too bitter. They typically prefer hot chocolate or tea when they visit coffee shops.
If you don't drink coffee because you dislike the taste, there are a few alternatives.
Such as a blond or light brown.
The darker and spicier the coffee becomes, the longer it is roasted. You'll receive a naturally sweeter and brighter product if you stick to light and blonde roasts.
African coffees are my top picks for mild roasts. You won't find any bitterness in the Ethiopian coffee from Stone Street Coffee Company.
The bitterness of coffee is caused by the extraction of particular acids from the coffee bean. Stopping the extraction process before the bean's organic acids have been extracted will make your coffee taste less bitter.
Don't let your coffee sit in the pot for too long (shorter contact time between hot water and grounds means less extraction)
Take advantage of cooler water (the hotter the water the more rapid the extraction)
Choose a more abrasive grinding medium (coarse grinds have less surface area, which minimizes contact and slows extraction)
Milk and milk substitutes, such as coffee creamer, can be added. If you're new to coffee, milk coffees like lattes and mocha are a great place to start. The milk proteins soften and sweeten the coffee, making it less bitter. Steaming milk/creamer adds natural sweetness to the coffee, which improves the flavor. Milk also reduces the acidity of acidic coffee, making it less sour.
Sweetening your coffee will also make it more pleasant to drink. When using coffee creamer in your coffee, keep in mind that most creamers are already flavored.
Alternatively, try iced coffee with cold milk and your preferred sweetener.
When you want a thick and cold coffee-based drink that is soft on your taste buds, coffee frappuccinos and frappes (milkshake-like drinks with coffee) are a great treat.
Roasting is the process of exposing green coffee beans to heat in order to break down the chemical compounds in the beans and create coffee flavors and aromas. The roasting level – light, medium, or dark – influences the flavor and aroma of your coffee.
When attempting to like coffee, it is prudent to select the best roast for your preferred coffee drink.
A medium-dark or dark roast, such as Vienna roast, is ideal for pulling espresso and is thus the best choice when making latte or cappuccino with espresso.
A blonde roast, which is more acidic, emphasizes the brighter and more vibrant (citrusy and floral) flavors of coffee. A blonde roast is a great option for filtered black coffee.
Very dark roasts can have an unpleasant burnt and woody aftertaste. Dark roasts are also associated with bitterness as a result of prolonged roasting and are therefore unsuitable for black coffee.
Choosing a single-origin coffee allows you to target and accustom to the distinct flavors you seek in your coffee, such as the fruity and berry tones of Kenyan coffee. The coffee retains the unique characteristics (flavors and aromas) of its origin.
When switching from coffee with milk/milk substitutes to black coffee, we recommend going for single-origin coffee to get the purest coffee.
Natural spices such as cardamom, cinnamon, and saffron can be used to enhance the flavor of your coffee while also providing the health advantages associated with these spices, such as antioxidants.
When preparing cardamom and cinnamon at home, grind them and add a pinch to your water before brewing coffee, or add them right to your cup of freshly brewed coffee, depending on your preference.
When using saffron, add 3-6 threads to your coffee and taste to see whether it's to your taste.
Other Questions about Coffee
Questions not about coffee (but important to coffee)
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).