Many factors such as varieties, origins, altitude, type of soil, farming, processing, and brewing affect how your coffee tastes in your cup. However, if we were to specialize in one factor that features a huge influence on the flavors you enjoy, it might be the roasting of coffee beans.
The coffee roasting process requires intimate knowledge of the ingredient, a trained palate, creativity, discipline, passion, and an understanding of coffee chemistry and the science of heat and energy of cooking. Today, roasting coffee beans is considered both an art AND a science.
Homework before the coffee berry roasting process begins, a roaster has got to do his homework. He needs to know all about the beans to roast right down to the variability, type and flavor note it's going to have. This enables him to make a roasting profile that will best highlight the distinct qualities of every bean. Once this is often done, it's time to roast!
When harvested the coffee beans remain green during the wet process and contain approximately 12% water which needs to be dry before roasting.
Many chemical changes happen to the beans, greatly affecting their aroma and flavor. Roasting duration is extremely crucial to avoid the coffee beans turning acidic or the sugars will over-caramelize. The roaster’s experience and skill will determine the roasting duration thereby creating their unique roasting flavor.
The beans are allowed to de-gas in a container with a one-way valve for about 15 to 24 hours that allows gas to escape. Here the beans fully develop their flavor before they're prepared for brewing.
Learn Latte Art - for more related resources.
Other Questions about Coffee :
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).