If you're looking for the most flavourful coffee possible, we recommend purchasing whole beans. It's not as simple as simply grinding the beans in any old coffee grinder to achieve the desired result. The perfect grind is one that is consistent. In the absence of a quality grinder, you will not be able to extract enough flavour from the beans.
Purchasing whole bean coffee opens up a world of possibilities when it comes to making strong coffee because you can grind it as coarse or as fine as you like. We prefer a finer-than-usual grind in order to achieve the best flavour possible. When it comes to brewing methods that do not catch fine pieces, such as the French press, the finer the grind yields the most flavour, but this does not always work.
In general, if you brew coffee that has been ground too coarsely, the coffee will be under-extracted (weak), and the flavour will be less intense. It is possible, however, that your coffee will be over-extracted and bitter if it is ground too finely. Small variations in grind size can have a significant impact on the final flavour of your brew.
Other Questions about Coffee
Questions not about coffee (but important to coffee)
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).