If you're looking for the most flavourful coffee possible, we recommend purchasing whole beans. It's not as simple as simply grinding the beans in any old coffee grinder to achieve the desired result. The perfect grind is one that is consistent. In the absence of a quality grinder, you will not be able to extract enough flavour from the beans.
Purchasing whole bean coffee opens up a world of possibilities when it comes to making strong coffee because you can grind it as coarse or as fine as you like. We prefer a finer-than-usual grind in order to achieve the best flavour possible. When it comes to brewing methods that do not catch fine pieces, such as the French press, the finer the grind yields the most flavour, but this does not always work.
In general, if you brew coffee that has been ground too coarsely, the coffee will be under-extracted (weak), and the flavour will be less intense. It is possible, however, that your coffee will be over-extracted and bitter if it is ground too finely. Small variations in grind size can have a significant impact on the final flavour of your brew.
Other Questions about Coffee
Questions not about coffee (but important to coffee)
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).