Roasting is the first step, and it includes exposing the beans to extremely high temperatures in order to release the caffeol, the compound that gives coffee its particular aroma and flavor.
As this is when they are supposedly at their 'freshest.' After this point, the roasted beans will be subjected to the most severe environmental adversaries: oxygen/air, moisture, heat, and sunshine.
There is no expiration date on a bag of coffee beans since coffee beans can never "go bad." Coffee beans are a dry commodity that may be kept for an extended period of time without losing any of its flavor or freshness. Consequently, they lose their freshness after 7-10 days of roasting, despite the fact that it would take years for them to get stale.
Depending on the type of coffee and your specific taste preferences, roasted beans have a shelf life of between two and six months.
Storage at room temperature in an airtight container with a lid will preserve the fresh roasted flavor of your beans for as long as feasible. Clear canisters, which allow light to pass through and ruin the flavor of the coffee, may make the beans look more enticing.
You may expect your coffee beans to keep fresh for a maximum of a week or two if you store them in an airtight container. As a result, buying coffee beans with a recent roast date, such as those that were just roasted a week or two ago, is a smart move!
Roasted beans lose their aroma and flavor if they are exposed to the elements for an extended period of time.
In order to tell the difference between fresh and stale beans, the aroma is dull and lifeless. The brewed coffee will have the same flavor as the beans if they smell musty.
Freshly roasted beans are at their best when consumed within a week to a month of roasting date. After that, things can go either way!
Learn Latte Art - for more related resources.
Other Questions about Coffee :
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN