It's a fairly difficult question to answer.
Most of the time, cold brews are made differently by different people and that makes all things rather confusing. Some people prefer a high concentration, while some enjoy it more diluted.
So far, there are no definite conclusive studies on this question, but looking at the caffeine measurements of different cold brews as reference.
Data, courtesy of Caffeine Informer,
Chameleon Cold-Brew RTD Coffee 10 fluid ounces 270 mg caffeine
Starbucks Cold Brew Coffee 16 fluid ounces 200 mg caffeine
Stumptown Cold Brew Coffee 10.5 fluid ounces 279 mg caffeine
Stumptown Cold Brew + Milk 16 fluid ounces 319 mg caffeine
Califia Farms Cold Brew 16 fluid ounces 160 mg caffeine
Normal Hot Coffee 16 fluid ounces 326 mg caffeine
Generally, cold brew coffee has a little less caffeine than hot coffee, however, the Stumptown Cold Brew Coffee is pretty high too.
As It’s very difficult to accurately guess about caffeine in different cold brew coffee drinks, it’s probably better to assume that a cold brew drink has an approximately equal amount of caffeine as a similarly-sized hot coffee drink.
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OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN