It has been a very long time, people gathered together to share a cup of coffee as a means of social interaction, business meetings, exchanging thoughts, and many other formal or casual gatherings.
Many major chains including Starbucks and others have dominated the market for they are providing the customers a complete experience around coffee.
Espresso was the Italians whole-day favorite beverage.
The Irish have “Irish Coffee”, basically it’s a mixture of coffee with whiskey.
Greece has an old fashioned coffee shop for old gentlemen known as “kafenio”, with cards and a board game while drinking Greek coffee.
Isn’t it really curious to know more interesting facts about coffee as a commodity, as a beverage, and as a part of the everyday culture?
These are two methods shown in our Coffee making workshop in Singapore
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN