Generally, there are four color categories of roasts . . .
Light roasts - brown in color . . .
Generally preferred for milder coffee varieties. It is not oily on the surface as these beans are not roasted long enough for the oils to break through to the surface.
Medium roasts - medium brown in color . . .
It has a stronger flavor with a non-oily surface. Frequently referred to as the American roast because the Americans generally preferred these.
Medium-dark roasts . . .
This roast has some oil on the surface with a slight bittersweet aftertaste, usually rich, dark color.
Dark roasts . . .
The beans are black and shiny with an oily surface, bitter with less acidity in your coffee beverage. Usually from slightly dark to charred, and the names are often used interchangeably.
Be sure to check your beans before you buy them!
These are two methods shown in our Coffee making workshop in Singapore
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).