Roasting is a heat process that turns the dark brown beans we all know, love, and are addicted into the fragrant aroma and flavor.
As the beans are rapidly brought to high temperatures during roasting, chemical changes take place, and roasting stops to cool the process.
The roasted beans are now known as coffee ready to be ground and brewed as quickly as possible before the fresh roast aroma and flavor begins to diminish.
There’s no perfect roast, as its a personal choice usually influenced by national preference or geographic location.
Within the four color categories (light, medium, medium dark and dark), you are likely to find your preference.
Learn more about these methods at the free coffee courses online.
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN