As a major European coffee exporter, the Yemeni city of Mocha was the inspiration for the moka pot.
In a moka pot, steam-pressurized water is used to brew an espresso-like coffee.
A coffee machine, espresso machine, or stovetop espresso maker.
Italian coffee culture is symbolized by the moka pot. It is the primary way to make coffee in Southern Europe and is used in 90% of Italian households.
The Moka Express from Bialetti is an octagonal aluminum device with bakelite grips. With a metal filter on top, and a bottom collection chamber, the gadget is complete.
After filling the lower chamber with water, add the metal filter with ground coffee. Then the moka pot is placed on the stove and the lid is screwed on. When the water boils, the steam in the lower chamber pushes the water into the filter.
When the top chamber is saturated, it condenses. Upon passing through the filter and into the upper chamber, a small amount of water vapor is heard gurgling.
Espresso, on the other hand, has a thicker crema and is much more potent. Similar to an espresso machine, a moka pot employs steam pressure to brew coffee.
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OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).