You already know that your company's success is directly tied to the satisfaction of your customers.
From welcoming newcomers to making regulars feel like they're part of the family, is what propels your business forward. You can't do it without them.
As a result, the marketing of restaurants is quite vital. It's a great way to bring in new customers, expand your network, and turn casual visitors into regulars. This is now more critical than ever, because of COVID-19.
Because of the shift in customer demands, restaurants are finding it more difficult to compete with those that have effectively redesigned their operations to be safer, contactless, and digital.
Develop your restaurant's marketing techniques as a starting point. To separate yourself apart from the competition, you must create strong client relationships and provide an exceptional dining experience.
You need to utilize a variety of marketing strategies, including digital ones such as social media, email, and print.
Your restaurant's marketing strategy isn't just about boosting sales. It's also about building strong customer relationships.
A restaurant owner is well aware of hospitality's transformative powers, and restaurant marketing enables you to give genuine hospitality to your guests even when they are not within your establishment.
By increasing both in-person and online visitors to your establishment, restaurant marketing has the obvious benefit of raising revenue.
The following are additional benefits of restaurant marketing:
Marketing your restaurant is just one of the many facets of running a business. As far as promoting your business goes, there is no right or wrong amount of money you should spend on it.
Some forms of marketing, such as social media, are completely free to use. In the digital and social media marketing of restaurants, there is both organic (free) and bought content.
You don't have to spend any money to keep your social media profiles up to date using these services. Increasing the amount of people who see your postings can be accomplished with only a small outlay of time and money.
Pay-per-posting may be the greatest option for your business depending on the size of your audience, frequency of your postings, and the quality of your content.
When it comes to promoting your firm, you might want to experiment with the following techniques:
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).