More coffee doesn’t mean stronger or better coffee and that’s not how brewing coffee works . . .
Coffee brewing is about how coffee and water interact with one another and how the flavors are extracted from the beans.
The hot water dissolves soluble compounds in the ground beans, so the flavor and caffeine extracted are limited to each bean.
Trying to extract more from that bean will only give you a bitter, fry, and flavorless coffee. However, under-extracting, you’ll get coffee that tastes sour and a little salty.
So the ratio of 1:16 parts coffee to water is the golden ratio to achieve the tastiest and most flavorful extraction when brewing coffee. In weight, it’s 22 grams of coffee to 352 grams of water.
Adding more beans is just wasting coffee since there’s only so much caffeine that you can draw out before you start to pull over-extracted the flavors.
Other considerations have to do with grind size, brew time, and water temperature, but the most significant factor is the coffee to water ratio.
If you prefer a bolder, toastier, full-bodied cup which does exist, then you have to buy the right beans which are the dark-roasted beans, and the light-roasted beans for a more caffeinated cup.
These methods are featured in our coffee courses.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).