Coffee is defined into two grades, commercial or specialty grade.
Specialty coffee is typically grown in three continents: South and Central Americas, Asia, and Africa.
The world’s most expensive specialty coffee is Panama Geisha coffee, which has been sold for over US$800 per pound.
Commercial coffee usually roasted, ground, packed in various forms of packaging, sachets ready for sale off-the-shelf display in convenience stores, supermart, hypermart. This in itself offers a very limited selection of blend and roast.
Specialty coffee is unground whole beans in one-kilo bags or larger. You can normally purchase varieties of beans from the stores or factories where they roast the beans.
You get to preserve the freshness and flavor better if you store them properly, and your beans are freshly ground prior to your brewing.
Specialty coffees offer more opportunities for the preferred creation of your pleasure.
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN