Aroma is defined as an odor, sensed through the nose and retronasal, best described as a combination of traditional smell and taste through the back of the mouth where the nasal and mouth cavities are interlinked. Flavour is the combination of both aroma and its taste characteristics, acidity, aroma, bitterness, sweetness, and aftertaste.
Various factors such as the type and blend of coffee beans; geographical source; roasting method; and method of brewing.
Different varieties of coffee beans will affect the taste of brewed coffee. There are over 100 coffee species, but Arabica and Robusta are the two main types. They are grown in different conditions, thus having their own unique profile taste.
Water is the most important compound in the coffee brewing process. The minerals in the water are responsible for extracting flavors from your coffee grounds.
In the absence of these minerals, you’ll get a sharp and bitter-tasting cup of coffee.
Just below the boiling point at 90-96 degrees is ideal to influence solubility and the rate of extraction giving you a cup of coffee with a balanced aroma and flavor.
read more: Is coffee acidic?
How to use a French press as a coffee maker?
Learn more about these methods at the free coffee courses online.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).