What Happened To Baileys
Coffee Creamer?

Baileys has reintroduced its line of coffee creamers along with an updated recipe as part of the product's relaunch. It’s Irish cream liqueur!

Coffee creamers have been reintroduced by Diageo as part of a licensing agreement that the company has with Danone North America to produce Baileys products. 

The Original Irish Cream, Vanilla Cream, and Mocha Mudslide are the three flavors that are included in this collection, and none of them contain any alcohol.

As a result of the modification made to the formula, each expression now has a higher percentage of both the actual dairy cream and the flavor of Baileys Original Irish Cream.

In addition, Danone North America has given the brand's packaging a new look as part of the redesign process.

According to Mac Krause, brand manager for Baileys creamers at Danone North America, Consumers were polled and our product innovation team collaborated closely to develop a new formula for a rich and creamy coffee experience.

'Now, with the new formula,'  'you'll be able to appreciate your coffee in the manner in which it was always intended to be savored.'

It is our goal that both new and long-time Baileys lovers would appreciate a splash of Baileys coffee creamer in their next cup of joe," the company said.

The new, non-alcoholic creamers are available in three delightful flavors:

  • The Original Irish Cream
  • Vanilla Cream, and
  • Mocha Mudslide – that give a really rich, premium taste for coffee drinkers.

A richer, creamier taste is provided by the reinvented recipe, which incorporates more real dairy cream and the authentic BAILEYS Original Irish Cream flavor

As part of the BAILEYS license arrangement with Danone North America and Diageo, the BAILEYS line of coffee creamers is being reintroduced. 

Danone North America, renowned for its experience in the dairy and coffee creamer sectors, has simplified the BAILEYS product line, modernized the packaging and increased distribution to enable customers find their next everyday indulgence.

Brand Manager for BAILEYS creamers at Danone North America, Mac Krause, said, "We are so delighted to re-introduce the BAILEYS collection of delightful and decadent coffee creamers."

With the help of our product innovation team and feedback from consumers, we were able to create a rich and creamy coffee experience."

We worked hard to improve the flavor and texture of BAILEYS coffee creamer, and we hope that lovers of the brand, as well as those who are new to the brand, would enjoy a splash in their next cup of coffee."

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About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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