What is a Coffee Business?
Starting a coffee business might be difficult, but it can also be lucrative if done correctly. This article can help you make better decisions as you embark on your entrepreneurial path.
Coffee shops are a hot commodity. Everyone gathers here for their morning cup of coffee and social catch-up, making it a social hub.
What defines a coffee shop versus a café. It's all about the beans in a coffee business, from brewing processes to where they're sourced.
Unlike a restaurant, a café is a place where coffee is merely an auxiliary item on the menu. As a result, starting a coffee business necessitates that all of your business actions revolve around coffee.
However, this does not rule out serving items other than coffee at your cafe; it simply means that your options will be limited. You may expect to find a wide variety of food and drink options at a cafe or restaurant. Regardless what type of brew they specialize in, coffee is the core subject like in Coffee Beans and Starbuck.
In Singapore, kopi, or coffee, culture is alive and strong, catering to both leisure activities and to-go needs. Statistics show that despite the widespread impact, 100 thousand 60 kilogramme bags of coffee will be consumed in 2020.
Ambiance of a Trendy, Relaxing Café
How vital is design? A good-looking place may attract a lot of attention, and a quirky or unique style may even draw crowds for Instagram credit alone
Creating the correct environment is important when operating a coffee business. Consumers value comfort, familiarity, and general atmosphere, according to surveys. Your atmosphere is vital, whereas beverages are nearly inconsequential.
Setting up a client loyalty program can be accomplished in a number of ways.
Use high-quality stamp cards with your business name and logo prominently displayed.
Modern digital applications can save client information immediately at checkout, as an alternative.
Learn more about these methods at the free coffee courses online.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).