Masala is a type of spice in India, and chai is a beverage. Spiced tea with a kick.
Black tea is brewed with fragrant spices and traditionally served with milk in Masala Chai, as the name suggests.
Chai latte, as stated on menus, is a cup of hot spiced tea served with steamed milk or ladled over heated milk. As opposed to an imitation masala chai, a real masala chai is brewed with whole spices soaked in water or milk. As a result of the distinct variances in preparation methods, the flavors of the two products are noticeably dissimilar.
Organic loose black tea purchased in bulk from local grocery store is the finest option for this recipe. Each serving requires a heaping tablespoon of the mixture.
Because they are grown in India, Assam and Darjeeling are frequently used. Lipton Yellow Label, Taj Mahal, and PG Tips are among the most popular brands.
Some families choose to make their own tea blends in order to produce a unique flavor. I was captivated to observe street vendors prepare masala chai, as each one has a unique spice mix.
There was a lot of spice in Indian chai. I saw the most use of:
A small pot with 1 cup of water should be filled with crushed cardamom pods, whole cloves, star anise, and peppercorns. Add black tea, ginger, and cinnamon. I prefer to muddle the ginger in the kettle rather than chopping it up in a mortar and pestle.
Take a pot of water to a boil, turn the heat off, and let the tea steep for at least 10 minutes or more. The longer, the better the taste!
Add your preferred kind of milk to the mix. Turn off the heat and bring the mixture back to a simmer.
Stir in your preferred sweetener, taste, and add more sweetener if necessary to get desired sweetness. If it's too salty, you'll need to add additional sugar. A chai glass or mug is all that is needed.
Learn Latte Art - for more related resources.
Other Questions about Coffee :
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).