Aside from the food, there are many things people know less about Vietnam. One is how they like their coffee brewed. Sharing here on how Vietnamese roast coffee bean.
Coffee beans from Vietnam, on the other hand, are almost always Robusta, which has nearly twice the caffeine of Arabica beans, a thicker taste, and higher acidity. The strong taste, thicker brew, and over-roasted beans give it a distinct flavor.
Vietnamese coffee beans' distinct characteristic is the way they are roasted. Because Robusta beans are bitter and low in sugar and fat. So the Vietnamese roast with sugar and butter. This gives the beans a deeper flavor, almost caramel-like. When using butter, it is mixed with a little vegetable oil.
Beans are often flavored with vanilla or cocoa, which gives them a unique and deep flavor.
Because the roasting process is slow and takes a longer time, the roast becomes more pronounced. Most of the time, the beans are intentionally over-roasted, because Vietnamese people love their coffee to provide it with an extra kick.
Vietnamese coffee has a pronounced, rich taste because of the strength of the ground coffee. This is because most countries use machines to roast their beans, but they use low heat for fifteen minutes, filtered afterward, the coffee slowly drips through.
The taste is quite bitter, almost as if it was burnt, but it's not quite as bitter as the darker end of the roast. They're always flavorful, with the sweet caramelization coming from the sugars.
Fresh milk is often used in Vietnamese coffee instead of condensed milk. As condensed milk was easier to find and store decades ago, that is why it was easier to use. In Vietnam, it is unbearably hot and humid.
Other Questions about Coffee
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).