How To Start Coffee Shop

Because coffee is becoming increasingly popular, now is an excellent time to open a coffee shop or cafe, which is great news for the coffee industry.

Ways to Get Your Own Coffee Shop Started - Find out more...

Before even deciding that you want to open a cafe, you should do a lot of. . 

  • Research

Research will tell you if your area needs good coffee shops, if you'll be able to compete with other businesses, and if you can afford to own a commercial business there.

Pay special attention to competitor research and find out if the coffee shops in the area are franchises or independent.

An independent business may be able to compete with big chains, but not always with other independent coffee shops.

Also, if you want to open a coffee shop but don't have any experience in the food service industry or running a business, talk to other business owners in your area, they might be able to give you good advice before writing a business plan. 

  • Identify a Theme

If you have a strong concept, your cafe will have an advantage over other coffee shops in the neighborhood. Here are some factors to keep in mind while deciding on a cafe theme:

What demographic are you aiming to reach with your product or service?

Is your coffee shop geared toward millennials, or are you hoping to attract workers who just want a cup of coffee and a bagel?

  • How much are people willing to pay in your area?

If you want to build a gourmet café in a working-class neighborhood, you may have a difficult time convincing consumers to pay $6 for a cup of coffee.

Is there anything you'd like to serve? Buying food from a bakery or making it in-house from scratch are two options for adding food to your menu.

No, we don't have a place for you to sit down. It's a question of whether or not you want your coffee shop to be a place where people may come in and work or relax.

You can also begin thinking about the name of your coffee shop, the items on the menu, and the overall appearance and feel you desire at this time. A well-thought-out concept will help your cafe succeed in the long run.

  • Coffee bean roaster, coffee beans

Finding a reputable supply of coffee beans is essential to having a coffee shop that serves high-quality coffee. You should be specific while seeking for a roaster to get your coffee beans. "First, use premium beans. A roaster that toasted just Arabica beans, and you need variety and a pricing point that maximizes the shop's revenues."

  • Do Your Homework Before Starting Your Coffee Shop

For one thing, it can aid you in the future, and it’s also a requirement if you are searching for money to open a café.

A well-thought-out business strategy is essential to the success of any foodservice organization.

Finalizing your concept, planning your ownership structure, projecting finances, creating a menu, and compiling competitive information are all aided by a business plan.

  • How much does it cost to get a coffee shop up and running?

You may be wondering how much it costs to open a coffee shop and how much money you'll need to get started when you're looking for money.

The most important thing that will affect how much it will cost to open a coffee shop is where it will be.

Depending on the size and location of your coffee shop, it can cost anywhere from around $100,000 to over $600,000.

  • Find a trendy cafe's inside commercial space

It's important to find the right commercial space for your cafe, and a good location can make sure that people keep coming to your business.

Make sure to do a location analysis when looking at possible spaces. A location analysis takes into account a lot of things, such as:

  1. Demographics:
    Distance from suppliers, proximity to your target demographic, rules and zoning.

    You need to think about the space itself, as well as where it is in your city or town.

  2. Does the kitchen have enough space?

    Do you already have the gas, water, and drain lines you need?

  3. Does anyone walk down that street?

    Is the front-of-house space big enough to make a comfortable place to meet or work together?

Once you've found the perfect place, you might want to hire a lawyer to help you negotiate and make sure you follow all the rules and paperwork.

When choosing a space, you should think about not only where it is, but also if the space itself is good for a coffee shop.

  • Permits, licenses

Your new coffee business needs several permits and licenses before opening. Check with your local authorities to be sure you have all the necessary licenses and documents.

Waiting for permission approval will take time, so prepare beforehand.

  • Create a Layout

Creating an appropriate layout for your front and back-of-house regions is crucial for both your efficiency and the comfort of your consumers.

We will outline how you can begin planning the layouts for your new cafe.

  • Designing the Front-of-House Layout menu board for a colorful coffee restaurant.

When creating your front-of-house space, consider the ambiance you wish to evoke.

Do you wish to provide seclusion to entice people working or attending meetings? or, would you prefer an open layout that is light and contemporary?

Consider the size of your area and how you might maximize seating in either case.

Consider the impact of your color selections and furniture styles on your customers.

Dark colors will make the place feel more intimate, light colors will make it feel more inviting, and bright colors will stimulate the appetites of the clients.

In addition, if you're aiming for a modern design, your furnishings should reflect that trend.

  • Creating a Back-of-House Layout

Coffee shop counters are typically congested, making efficiency and flow vital.

When developing the layout of your back-of-house, you should take into account the stations and order flow.

This procedure will begin with the order being taken, followed by preparation, service, and equipment cleaning.

Consider whether or not your coffee shop will serve food and where food equipment will fit into your design.

  • Order Cafe Equipment

Any successful cafe needs high-quality coffee equipment. There are a few items of equipment that every cafe needs. 

  • Staffing and Training

Cappuccino barista

Be selective when choosing personnel for your new café to ensure excellent client service.

Consider the experience level of job applicants. Consider whether you want to teach new personnel or hire experienced baristas. A barista's attitude and smile are most crucial.

When educating personnel, it's helpful to teach them about coffee and its flavor qualities. Your team should be able to answer queries about your coffee choices and give suggestions.

Consider hiring an expert to instruct your personnel on coffee and brewing. 

  • Coffee Shop

You're ready to start your café after developing a business plan, finding a location, and getting equipment and staff.

Before opening, promote your coffee business on social media and in local periodicals. Offering discounts or incentives on opening day can entice customers to return.

Coffee shops need regular customers like other foodservice businesses to be profitable.

Running a successful coffee shop and gaining a loyal following requires three things:

  1. Professional staff
  2. Good coffee and drinks
  3. Friendly decor

You can also offer loyalty cards or coffee-and-breakfast combos to keep people coming back.

Now is a good moment to launch a cafe, given the growing demand for high-quality, professionally brewed coffee. Stay organized and execute your business plan while opening a coffee shop. After starting, create a devoted customer base, and your coffee business will succeed.

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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