In recent years, flat whites have become increasingly popular among drinkers all over the world.
This coffee has a strong espresso flavor with a creamy mouthfeel from steamed milk. But, where did it come from, and what makes it unique?
Due to the flattened milk foam in this new concoction. The "flat white" was born.
It's a steamed milk espresso drink. It's a simple dairy beverage with a strong coffee flavor, made with steamed milk and a thin layer of microfoam.
While a regular skim latte is only 60 calories, a flat white is 120 calories, 10 grams of sugar, and 6 grams of fat.
A flat white is best served in a 160-165ml tulip cup, rather than the larger glass used for lattes and cappuccinos.
It has enough aeration to allow for latte art, but not so much that it becomes frothy. In my previous shop, I served flat whites in 5 oz cups and lattes in 8 oz cups. Double shots were used for both. I believe a flat white larger than 6 oz is a latte.”
Other Questions about Coffee
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).