How To Increase Revenue
In Restaurant?

Cost-cutting and a close eye on profits are essential.

The following are some ideas that might be used in your restaurant to increase sales while also reducing costs associated with food and labor.

  • Your menu ought to be streamlined so that you can make the most of the resources at your disposal.

I take it that the starters, main courses, and desserts are all served together in one sitting. As a consequence of this, a reassessment is needed.

No matter how delicious your food items are, if they are not generating the amount of revenue they are capable of, you are wasting your time and effort.

For instance, renaming an old customer favorite or cleverly arranging your highest-margin items closer to the front of your menu could have a significant effect on your business.

If you've been using the same version for a number of years, you might want to think about switching things up once every two or three years.

You can spread the word about your new menu by using several promotional strategies, including social media and other means.

It would also be helpful if you could provide a few high-quality photographs of the various dishes.

  • You need to organize your stock.

In order to keep tabs on the revenues and losses of your restaurant, you need to have a constant and clear picture of everything that is coming into and leaving the establishment at any one time.

A point-of-sale (POS) system that is equipped with intelligent inventory management can provide you with the much-required transparency.

With the help of low inventory alerts and detailed sales item reports, it is simple to determine when the very last bottle of pinot went out of stock or when it is necessary to place an order for additional steaks.

  • Create a profile on the various social networking platforms.

It's highly possible that almost all of your customers are active on social media. As a direct consequence of this, you really ought to be as well.

Restaurants that are engaged on social media have an advantage over their competitors who are "unsocial" in their online presence.

If you are not located in the same area as your clients, they will not purchase from you.

Before you get started with marketing, you should create a Facebook company page, a Twitter account, and an Instagram account.

Make use of them to promote your everyday offerings and provide photographs that will make your audience salivate.

Once you have proven that you are a social butterfly, it is time to invest in a social media management platform that will enable you to monitor the activity and interaction that occurs on your channels.

  • Try something new with your method of marketing.

Why not give text message marketing a shot, especially considering how long email marketing has been around?

Given how frequently people read their text messages, it stands to reason that this would be the case.

After generating an offer such as "Get Free Dessert" to persuade clients to enroll, send weekly offers to your growing list of subscribers.

This step comes after you have created the offer. If the deals are appealing to your customers, they will return multiple times for additional purchases, which will bring in additional revenue for your company.

  • Utilize this potent instrument to its fullest potential: upselling

You may improve the ability of your personnel to sell by instructing them on how to make additional sales.

Which is better, Perrier or bottled water? "Which version of Caesar salad would you like to accompany the chicken entrée that you've selected?"

Another fantastic application for your POS system is available in this setting. It is possible to improve the average check size as well as sales in a restaurant by encouraging servers to offer add-ons to customers and calling attention to price modifiers.

  • Boost the rate of service to customers.

You know without a shadow of a doubt that your hourly wage will increase according to the number of tables that you are able to serve in that time period.

Give your staff access to the tools they require so they can increase the pace and effectiveness of the service they provide.

With a mobile POS, servers may transfer orders to the kitchen without running between a stationary terminal and a line of other servers.

Customers could pay without getting up.

  • Participate in one of the world's most reputable delivery services.

In today's world, where everything is driven by apps, convenience is the name of the game.

There are many popular delivery services available in your area, like Food Panda, Grab, and Deliveroo, to name just a few of them.

You will be able to bring in new clients, maintain the satisfaction of the ones you already have, and ensure that your company runs efficiently all from the comfort of your consumers' cellphones.

  • Email Marketing

You should try your hand at some innovative marketing strategies.

Email marketing has been around for a while and has proven to be an efficient way to get in touch with potential customers.

  • The question that needs to be answered is this. 

Will it be beneficial to try out SMS marketing? Given how frequently people read their text messages, it stands to reason that this would be the case.

After generating an offer such as "Get Free Dessert" to persuade clients to enroll, send weekly offers to your growing list of subscribers.

This step comes after you have created the offer. As a consequence of this, your clients will eagerly anticipate receiving these specials, and you can anticipate the higher restaurant profits that will result from repeat customer visits.

If you don't like doing themed parties and want a more personal dining experience, a private dinner might be the best option for you.

You probably have a big banquet room that could be used better somewhere else in the restaurant.

With just a few curtains, you can offer a semi-private space that is good for hosting small private parties.

Can't figure out how to let people know about this? Here are some ideas to think about.

As soon as possible, make an email list for your restaurant.

High-quality restaurant newsletters have already been shown to work, but we'll say it again: they work.

A newsletter gives you a big return on your investment (ROI). This is a tried-and-true method that restaurants can use to make more money.

Researchers have found that email newsletters work better than social media sites.

In addition, they give you more control over the people you are trying to talk to.

Email marketing for restaurants has everything you need, from examples of layouts that make customers want to keep reading, to tips on how to grow your following and more.

  • Make things that happen all of a sudden.

Pop-up restaurants and bars are very popular right now, and it doesn't look like the trend will end any time soon.

These one-time-only events, whether they are honoring a traveling chef or promoting a new TV show, have shown that they can bring in a lot of people.

Depending on how much bandwidth you have, there are different ways you can make them work for your business.

You can organize and host regular events like Tiki Tuesdays, which feature a menu of tropical cocktails.

You might want to think about putting on a pop-up restaurant once a month with a visiting or up-and-coming local chef.

Why Does My Coffee Taste Like Water 

By Douglas

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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