Caffeine has positive impacts on the brain, body, and the central nervous system because of the increase of dopamine in the brain, which gives the feeling of pleasure closely associated with positive emotions and happiness.
Dopamine is a neurotransmitter that increases the heart rate which delivers more oxygen to the muscles resulting in an increase of energy to be more active and uses up the carbohydrates and sugar in your body.
Research also found that caffeine enables the brain to function better, due to caffeine reducing tiredness that aids your increase in your attention span.
Caffeine also helps to reduce weight as it provides more energy that enables you to have more physical activity which means you burn more carbohydrates and sugars off quicker through exercise.
The European Food Safety Authority suggests the daily intake for most healthy adults, except for pregnant women, is 400mg, equivalent to approximately Starbuck 5.2 shots of espresso.
Expert advice expecting mothers should consume less than 200mg a day, approximately 12 oz cup of coffee.
As of date, there are no studies conducted on humans linking birth defects, reduced fertility, and low birth weights. But APA advises against expecting and breastfeeding mothers consuming caffeine.
Learn more about these methods at the free coffee courses online.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).