Caffeine has positive impacts on the brain, body, and the central nervous system because of the increase of dopamine in the brain, which gives the feeling of pleasure closely associated with positive emotions and happiness.
Dopamine is a neurotransmitter that increases the heart rate which delivers more oxygen to the muscles resulting in an increase of energy to be more active and uses up the carbohydrates and sugar in your body.
Research also found that caffeine enables the brain to function better, due to caffeine reducing tiredness that aids your increase in your attention span.
Caffeine also helps to reduce weight as it provides more energy that enables you to have more physical activity which means you burn more carbohydrates and sugars off quicker through exercise.
The European Food Safety Authority suggests the daily intake for most healthy adults, except for pregnant women, is 400mg, equivalent to approximately Starbuck 5.2 shots of espresso.
Expert advice expecting mothers should consume less than 200mg a day, approximately 12 oz cup of coffee.
As of date, there are no studies conducted on humans linking birth defects, reduced fertility, and low birth weights. But APA advises against expecting and breastfeeding mothers consuming caffeine.
Learn more about these methods at the free coffee courses online.
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).