Using Cartoons to sell coffee -would it work?

by chee Leng (on coffee makers)
(Singapore)

UCC and Evagelion

UCC and Evagelion

UCC and Evagelion
UCC and Evagelion box
UCC and Evagelion pack

Coffee is usually associated with romance, relaxation, sophisticated and cool. So, not many people would use cartoons to peddle their coffee.


In recent times, one of the most successful coffee promo would be Nespresso with George Clooney, it really alleviates the brand (they can charge more money).

But, cartoon...would it work?

Well, one company UCC (the biggest coffee roasters in Asia) has been doing that for years, and recently they did another new launch with Evagelion.

It seems to work with the buzz that they are generating (why, it is so loud that I heard it), I think folks that are in this trade should have caught wind of it as well.

The question is can coffee go hand in hand with a cartoon character? Sure, in Japan, it could work, but outside of it, can you sell Coffee using Mickey Mouse?

My $0.02.

I think this is really a cultural thing, I personally do not think coffee can go well with cartoon outside of Japan mainly because of this two points:

1. Japan has a huge cartoon culture, and Evagelion is what is commonly known as manga, (i.e. Cartoon for adults), so it is acceptable for adults to be reading and many of them are in the habit of reading comics.

In the west and other places, there are segments for comics such as Marvel and DC (superman, Spiderman) but I think generally the segment is limited to kids.

I don't many adults would queue for a coffee because it spots a spiderman or has a superman premium.

2. The habit of drinking canned or iced coffee is huge in Japan primarily because for every 4 Japanese there is one vending machine.

Compared that to the rest of the world, where coffee is still drank from Cups and brewers, the potential for selling canned coffee is much lower.

I do not think it is easy to pair figurines or even cartoon characters with coffee powder, the imagery is just not right.

SO, my $0.02 is coffee with cartoon wouldn't work outside of Japan -what is your thought?



Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Coffee and coffee makers news.


Singapore Cafes Guide AR

With Augmented Reality, you can "see" literally if the coffee machine can fit into your office or F&B outlet.

Posted by Ebenezer Heng on Monday, July 13, 2015

Contact Us 


Connect with us


Sponsors

F&B Master Tickets

  • SCCCI
  • Date:22 Dec 16
  • Time:9.30am -12.30 pm
  • Cost: $99
  • Contact us for subsidised tickets

Office Coffee machine 


Office Coffee Samples


Luxury French Cake


Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore