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SAQ for coffee shop business in Singapore
SAQ for coffee shop business in Singapore, or should asked questions are a set of questions that you must know about to run a coffee shop, kopitiams or cafe in Singapore successfully.
1. Do you know what is the failure rate of coffee shops in Singapore? (click for the answer)
You might have done your research, but do you actually know how many coffee shops are opened and closed, i.e. how competitive it is in this market.
Even without the first question, we know competitions in F&B is stiff in Singapore, it can be a coffee shop, cafes or kopitiams, we need to do things to get people into the coffee shop -but what?
Have you seen flyers thrown on the floor? Do you remember when is the last commercial that actually prompt you to buy something? Do you ever take any flyers from those kids that give it out on the roadside?
Do you know where is the best Ba Kut Teh, or Wanton Mee or Laska in Singapore? Or, do you know about the coffee stall in Bedok North that has a long queue.
They never advertised, they don't need it. They have the best form of advertisement - their fans. They have people that are raving for their food or drinks and are telling other people about it.