New RTD Iced Coffee From Wolfgang Puck

by Chee Leng
(Singapore)

Quite a few company is getting into the bandwagon of Iced Coffee. This niche was dominate by Nestle Nescafe iced coffee.

Since late last year, we have Coca Cola entering the market, in a JV with Illy coffee. Then, you also have starbucks launching their own Iced Coffee.

Now, you have celebrity chef, Wolfgang puck launched the iced coffee in 4 flavors. Vanilla Fusion, Double blend mocha, creme caramel and cafe au lait.

Their pricing is in line with Starbucks, at $2.39. The niche that differentiate them from others, is that the coffee are sourced from organic farms such as Ethiopia, Peru, Colombia nad Mexico.

All these farms are certified organic and kosher.

Really look forward to trying this coffee.