Nespresso loses a new battle, would it win this war?

by chee leng-Oncoffeemakers
(Singapore)

Nespresso Capsules

Nespresso Capsules

Fust an online retailer is allowed to sell compatible Nespresso capsules. This is a ruling by a commercial court in Lausanne after it had banned them is the typical turn of event for Nespresso.


Nespresso is fighting many battles with numerous compatible Nespresso capsules makers, Nexpod, ECC, Sara Lee. They are also pursuing actions against retailers such as Denner, Saturn stores.

In all this legal cases, they win some, they lose some. In the most current case on Fust, they lost. Fust is able to sell Nespresso compatible capsules.

In fact, just last week, they lost another case against an Italian Coffee Company Caffee Vergnano. The court in Italy has ruled that Caffee Vergnano can continued to sell the compatible capsules.

Overall, I think Nespresso success in these law suits is about 50%, i.e for every 2 cases they file, they would win 1.

But, did they really win the case? I was having the thought that if consumers are buying the compatible capsules, in reality, Nespresso have lost the consumer.

MY $0.02

I have been following this Nespresso saga for two years. And everytime I see a win or lose by Nespresso, I cannot help but wonder if that particular segment of Nespresso customers is still there.

For instant, if Nespresso really succeed in preventing consumers from buying from Fust the online store, would the consumers go back to buying from Nespresso?

I doubt so. By making it painful and difficult for consumers to purchase compatible products does not mean that they would go back to buying from Nespresso.

I know that Nespresso is fully aware of the reason why consumers are not buying from them and they are doing many things about it.

But I personally think that at this juncture (especially now that the patent protection is over), it is futile.

Why not be gracious and be gentleman about it? I feel that if Nespresso wants to fight back and as we notice that the reason is mainly about pricing, why not market their other products?

For lower cost, they can perhaps market their Dolce Gusto? In this manner, they still enjoy a good relationship with their customers.

By using legal suits to force other companies out of it does not reflect very well on a company that talks about "Good Food, Good Life".

I still go back to the thought on if the interest is high on compatible products and they are doing a good job, why not invest in them?

If you cannot earn a dollar, would you rather be still earning fifty cents or nothing. The action that Nespresso is taking is basically alienating their customers.

In the end, if the customers cannot get their compatible capsules, they would simply go to a competitor brand. By partnering with an established compatible capsules company (Sara Lee, ECC), Nespresso can still go on to earn a decent income, isn't that good?

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Good NEW
by: Nicki

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dont be a looser !@# NEW
by: Anonymous

If in Bangkok or anywhere in Thailand.
find orig. Nespresso machines and capsule or alternative italien capsules in our shop.
www.stefancafe.com

Best offer online or in the shop


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Nespresso loses a new battle, would it win this war? NEW
by: Kellyleona

Furthermore, I mean wars they began, not ones they piggybacked on toward the end and afterward gone and attempted to take all the radiance. Much obliged.See at more reviews: Best Assignment writing help

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Nespresso loses a new battle, would it win this war? NEW
by: Kellyleona

Furthermore, I mean wars they began, not ones they piggybacked on toward the end and afterward gone and attempted to take all the radiance. Much obliged.See at more reviews: Best Assignment writing help

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Nice post on coffe! NEW
by: Nel

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Thank you! NEW
by: Jack

I am using Nespresso coffee machine for past three years and it never caused any troubles. Its quality is excellent and the taste of the coffee is really awesome. I am planning to replace it with Mini Rodini USA

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Thanks! NEW
by: Pete

I always like coffee of my own coffee maker. I used to it and now I never ever able to like any other equipment to make coffee no matter how advance it is. Thanks for a blog related to coffee and coffee makers. I will on happy moments with coffee this week. Thanks for sharing.

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Clooney ain't cheap..... NEW
by: stefancafedotcom

Nespresso just has to pay a lot of bills.
Clooney ads just one part plus other expensive promotions.

Fust / Denner and other sell at 50 % less but that not only in regard to price but flavor. So far not many Clones come any close in taste to the original.

We are sell in Bangkok at 30 % below Nespresso Price.

Strong taste / full flavor Italian Roast.
This for Nespresso Lover that have taste for strong Italian Espresso which not really in the range of orig. Nespresso (No. 8 compared to Nespresso Scale).

The fight will go on but looks that Nespresso still kind of winner. Talk to a Nespresso user and they difficult to switch to alternative capsules.

Price not all as it looks.

Stefan

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Coffee Maker NEW
by: Peterson

I always like coffee of my own coffee maker. I used to it and now I never ever able to like any other equipment to make coffee no matter how advance it is. Thanks for a blog related to coffee and coffee makers. I will write my essay on happy moments with coffee this week. Thanks for sharing.

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quality product NEW
by: George

I am using Nespresso coffee machine for past three years and it never caused any troubles. Its quality is excellent and the taste of the coffee is really awesome. I am planning to replace it with the latest model of Nespresso. Jake: Beverly Diamonds Complaints

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another lost in France NEW
by: giantpanda

Hi!

Following an arrangement with the French competition authority, Nespresso has to fulfill certain obligations concerning their productions secrets. (4 Sept. 2014 ).

http://www.lefigaro.fr/societes/2014/09/04/20005-20140904ARTFIG00348-nespresso-devra-partager-certains-secrets-de-fabrication.php

The proof of the pudding will be in the full details.

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Caffitaly in Thailand = better option
by: Anonymous

Nespresso still "dark" grey market here.
Only Caffitaly offer fully Thai FDA approved Premium Coffee at below THB 20 in Thailand.

Why should Nestle care for Nespresso if Nescafe 3in1 holds more then 80 % market share in Thailand ?


We care Wcafe Agent: www.stefan.asia
Best Italien Premium Coffee and Machines

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I couldn't agree with you more.
by: Anonymous

I couldn't agree with you more. I can't wait to see all the other competitors here in France. With hard times, competition is direly needed. It might be true that nespresso offers better flavor but I'm sure that its competitors will start offering good flavor as well.

Nespresso has been successful mostly because of no competition. They should stop being a bully.

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