Melitta pod are not big compared to Tassimo, but is has a following
The brand name Melitta has become synonymous with filters. 20 to 30 years ago no decent household that serve good coffee was without a box of Melitta paper filters.
The paper filters with the distinctive tan color were recognizable everywhere. Since then a lot of changes have occurred in the coffee lover’s world.
New companies have been formed and new products have been developed. One of the most revolutionary developments will undoubtedly be the coffee pod.
Unfortunately it seems as if the Melitta pod is not the market leader that Melitta filters once were. There is no doubt that the quality of Melitta coffee remains unchanged.
However the Melitta coffee pods have not become the market leaders that Melitta hoped they would be. Another brand name has successfully challenged Melitta for its prime position.
The Tassimo product range is more popular than the Melitta one cup coffee makers. The Tassimo product range makes use of a Tassimo pod holder which is unique in design in that you can only use Tassimo pods in it.
Only time will tell whether this was a wise decision in the design process. The Melitta pod can be used in all other single serve coffee makers.
It would be dangerous to underestimate the following that Melitta has as a brand. There are many consumers who prefer the Melitta pod to many of the other pods on offer.
Regretfully it is unlikely that Melitta will return to the premiere position as a brand in the coffee market that it once had.
Having said that, nothing is impossible. The marketing backlog which Melitta endures is substantial. This will not deter the faithful customers who support the Melitta products worldwide.